Category: Business Strategy

For all strategic planning and directing to achieve one or more goals, Shelfers provides latest posts to advice on the winning strategies businesses can you use to succeed.

The secret recipe to scale up your business successfully

We are living in a startup era. Never before have so many businessmen set out on their own, bringing to life their brilliant ideas, be they goods, causes or services. And when these start-ups or emerging organizations hit their speed, obviously their members would consider scaling. The thought of skyrocketing profits or wide-ranging charitable scope […]

The Best Google Adsense Monetisation Strategy To Get You That $1000

An Overview of Google AdSense Google AdSense is an advertising program that allows you to run ads on your website or blog or YouTube videos and get paid when visitors click on them. It is when you place Google Ads on your website, and when a visitor from your website clicks on an ad, Google […]

How to unleash the idea virus and make your product or idea viral

You’re probably familiar with the concept of something “going viral” if you’re spending some time online. Someone shares a funny video on social media. Many people share it with their relatives, who then share it with more people than ever. Suddenly, a snowball effect sets in, and the video spreads like a virus all over. […]

Founded after 40: How to start a business in a mid-life crisis

Everyone knows that with age comes added responsibilities and it is perfectly normal to get nervous about reaching 40. It can also seem increasingly less likely that you will ever be able to strike out on your own and start a business if you want to do so. Despite the conventional narrative of a mid-life […]

The best apps to help you monitor and manage your employees

Staff management is important in any company as it helps to achieve organizational goals, create a cohesive structure, strike a balance, ensure the best use of all resources and reduce unnecessary costs. It’s not just about moving or pressuring the employees to work harder, but it’s also about making sure they’re working effectively and reaching […]

How Technology Is Being Applied To HR

Technology is changing the way HR departments contact staff, store files and assess the performance of employees. The software makes HR systems more efficient when used well. This may get in the way of managing the company’s human resources when used poorly. Technology allows gathering and breaking down employee data to get an overall picture. […]

How blockchain will cause disruption in the HR field

Disruptive technology, an advancement that radically changes the way customers, companies and businesses function to embrace the new rapidly growing blockchain technology. Which exactly is Blockchain? Blockchain is a public ledger of peer-to-peer information gathered across a network. Simply put, it is the technology underpinning digital currency such as Bitcoin, Litecoin etc. It is used […]

Reasons why and how organisational culture matters at work

The culture at work is an organisation’s character and personality. It is a special organisation and a description of its principles, practises, interests, experiences, behaviours and attitudes.  A positive workplace culture attracts talent, drives engagement, influences happiness and satisfaction, and impacts performance. An organisation’s personality is influenced by it all. Leadership, management, workplace practises, strategies, […]

Smart Pricing Strategies for Business Success

Pricing strategies are crucial as they can either make or break your business. It is one of the important functions that any business engages in since prices are a foundational element of a company’s revenue. Some might wonder what pricing strategies in business are. Pricing strategies refers to methods that companies use to price their […]

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