Are you a passionate blogger who has invested a lot of time and money, creating lots of content for your blog? Do you want your blog posts to rank on top on Google? Are you a business owner or blog owner looking forward to making money through your blog? Are you struggling to get enough traffic to get a reasonable amount of money from your blog? Well, you don’t have to worry because you are in the right place. We have created this post just for you to give you tips that work that we have been using to get revenue through blogging. The following are the major strategies you should use if you want your blog posts to rank on top on Google.
1. Keywords research
I know you are probably thinking keywords are not that important because the Google algorithm changed a long time ago and they are no longer useful. But the truth is they do contribute to your posts ranking. Even though keywords are not as useful as they used to be, they are still important in your SEO. Basic keyword research will help make sure you know what your target market is searching for. This will help you create content they are actually looking for such that they will be able to view your posts. The keywords are still important as they increase your chances of you providing the information your target market is looking and hence top ranking on Google.
There are several tools you can use to do your keywords research which includes Google Keyword Planner, KeywordTool.io, SEO Book’s Keyword Tool etc. Use these to get highly relevant keywords which have low levels of competition but still gets a decent number of searches on Google. Besides the keywords, look for short words or phrases that might be of value to you which will guarantee your blog posts success of ranking at the top on Google. Do not choose some keywords and use them over and over in your article hoping to rank on top as this will actually hurt you more and probably block you from appearing at the top on Google.
Make sure when you get these keywords and phrases using the above-mentioned tools you then go to Google and search for them, looking at the competition of these keywords. Get the total number of results searched for by Google and make an effort to look for that low-level competition but getting a decent number of searches on Google. Whatever the case is make sure you go for keywords you have a better chance of ranking.
2. On-page SEO
There are several plugins you can use to ensure on-page SEO is correct such as Yoast SEO and All in one SEO pack. On-page SEO is using the keywords and phrases you have identified in strategic places on your post. You can get help for the strategic positions using these plugins as they give you suggestions as you create your posts. The most important places to use your keywords and phrases include:
- Title tag (you can also use this cool tool we use to discover the correct topic for your posts with the keywords)
- Post link i.e. the post URL (ensure it has your keywords in it e.g. www.yourdomain.com/your-keywords-here/)
- Header tags i.e. h2, h3 etc.
- Ensure all your images have got the alt image tags and captions
- Within the content of your post – throughout the post
Always remember and bear in mind that Google has improved and it can now determine the topic of a page by going through the entire content to determine its context so you can never cheat Google.
3. Selecting the best format that gives you higher chances of getting links and shares
Current research is showing that there are certain blog posts formats that tend to get more links and shares. These links and shares also go a long way with regards to improving your ranking at Google. According to research done by BuzzSumo and Moz, opinion-forming, authoritative content on current hot topics and evidence-based or well-researched content are the most popular posts. This simply means that blog posts that have got do much depth and are based on proper and solid research get the most links and shares. For the list posts the how and why posts seem to get the large numbers e.g. Top 100 ways to make money online.
4. Word count
Please take note that there is nothing optimal word count this is because a post with just 80 words can outrank a post with thousands of words. If the content on the page is written well there is no need for you to write thousands of words. Research has shown that top-ranking posts tend to have much more depth than the rest with an average ranging from 1200 to 1500 according to Searchmetrics and serpIQ. Above all the quality of the content is what really matters and once you get the gist of this you are home and dry! Whenever you finish writing your post always ask yourself if it can be the best content there can ever be for that topic.
There’s no minimum length, and there’s no minimum number of articles a day that you have to post, nor even a minimum number of pages on a website. In most cases, quality is better than quantity. Our algorithms explicitly try to find and recommend websites that provide content that’s of high quality, unique, and compelling to users. Don’t fill your site with low-quality content, instead work on making sure that your site is the absolute best of its kind.John Mueller –Google
5. Sharing your posts on social media
If you haven’t started building your social media audience please do so now. Ensure you have got social media handles and these are also available on your site. Invest in social media marketing as it is very important because research shows that the majority of the traction the posts gets is online. You can use some inexpensive social ads to increase your post click through rates. Join some Facebook and LinkedIn groups to promote your posts and be sure you are complying with any policies in these groups as you might get in lots of trouble.
6. Getting links to your blog posts
To get a high ranking on Google don’t just get links to your blog posts but build links to those posts. You can use the following ways to get your post links:
- Creating internal links within your site i.e linking internally your content internally
- Linking to other sites when you blog as a guest
- Do more research-backed posts give more value and look for journalists or bloggers to get specific posts to them and they can share it on their blogs
Well, the above strategies can help you earn the long term when you have fully optimized your quality content. The key take away is if you want to blog to work for you you need to invest the resources required for you to get long terms results of traffic and post views. Invest a lot of time and money in getting the work done and optimise fully to rank on top on Google.